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It’s exciting and terrifying to take the leap into entrepreneurship and think about becoming your own boss and eventually fulfilling your entrepreneurial goals, but you need to make sure you have all the tools and expertise you’ll need to succeed.  The excitement of launching a new business comes from the freedom to explore new ideas […]

Social media has made it easier for customers and businesses to connect. Instagram Reels are one of the many features Instagram offers businesses. Like many other features on Instagram, Reels are free.  There are so many platforms and Instagram is only one of them. Instagram uniquely offers the Reel feature which enables users to develop

Have you been wondering what you can do to promote your current business further? Maybe you’re exploring how to best bring awareness to your startup or how using social media to your advantage can benefit your long-term goals.  I know you’re tired of hearing it, but honestly, social media is often the best option to promote

Upon graduating from college, some graduates search for stable jobs that will align with their career goals. Others find it hard to land a job they enjoy after graduating and consider starting their own business instead. There are risks involved in either path, but each can be rewarding in its own way. Despite what you

Brand visibility and brand awareness go hand in hand, but they are two different concepts. Brand visibility refers to the rate at which people recognize a certain brand and how often they see it in their everyday lives. Whether it’s a logo, website, or the name of the business on display, each contributes to brand

Running a business carries a lot of responsibility with it. Whether you’ve been operating yours for years or are just starting out, it’s likely you’re always searching for new ways to stay organized, boost productivity, and increase efficiency through apps. Small or large, the most successful businesses rely on different types of apps to run

Any business carries some type of risk with it. However, statistically speaking, small businesses have a lot more cards stacked against them. Within the first year, about 20% of startups end up failing. After five years, only 50% of startups are still surviving. While the biggest reason these businesses fail is that the market simply