A copywriter is a person who writes and creates content for advertising, marketing, and descriptive texts. The job involves developing materials for anything – from writing an ad, jingle, parody to writing job descriptions, curated content, and more.
Now that you understand what it is that copywriters do, it’s probably also a great idea to know when you may need to hire a copywriter. Sit back and relax, we’ve identified 10 cases that will help you decide.
1. You are starting a business.
When you start a new business, you need to decide on a few things – your logo, website, printed materials like boards and posters – and many more things. But the most important is the wording that will capture potential customers’ attention. This wording is vital for your brand and sales, which a copywriter can help secure!
You’d be surprised how much ineffective, redundant, and terrible copy can impact a new business.
2. You need a strong brand language.
A few years ago, the landscape of copywriting was very different. We (“copywriters”) wrote web content and marketing brochures on an ad-hoc basis, with no focus on branding. This trend meant that the content was very informative but didn’t seek to build a brand simply by leveraging a common tone or branding mechanism. But today, a strategic branding tone can transform the way customers and competitors see you. And a copywriter can help you achieve that tone, helping you refine your message and build a strong voice for your brand.
3. Your old website needs a makeover.
Let’s take a trip back in time. The internet is more than 30 years old. Fifteen years ago, websites were considered very good for business. That’s good right!?
Yes, but the proper is content is very outdated these days. New content is needed to create a new look and appeal for both continuous and newly acquired customers.
4. You have a specific writing need.
Even if you don’t think you need new copy for your website or online advertisements, you’d be surprised at the power of transforming words on any material can do. A copywriter can get just about anything written for you. It could be in-house reports for your business, documents, proposals, blogs, articles, and much more. Copywriting is simply about more than just marketing.
5. You need a second opinion.
This case is for everyone generating content. Maybe you already have a great way with words and can write great content but you need a fresh pair of eyes. Whether you’re looking to get a good better idea of your customer’s perspective, the right words for your product, and/or someone to review your work – a copywriter can be a great option for you.
6. You need to persuade subtly.
There are many cases when you may need to be subtle. Whether you need …
To get people trying to buy our product with a website
To impress an employer with a resume, or
To get out of a ticket with a nicely worded letter
… the art of persuasion is at hand.
Not-so-obvious persuasion and influencing is a core part of marketing, and a copywriter markets content in the most elegant of fashions for just these purposes.
7. You need to make your technical or ordinary content more exciting.
Writing content is one thing, but does your content actually resonate with your readers?
When you have technical and mundane (i.e., repetitive or “boring”) content, you can lose our customers if the writing is unadorned, too factual, and without any cues to lighten the reader’s attention. A copywriter can breathe life into such content by adding just the right amount of marketing to make it more interesting and engaging without loosing it’s purpose and relevance.
8. You have multiple platforms.
Today, we often use many social media platforms, blog sites, websites, or more material approaches like leaflets, flyers, letters, essays, etc. A successful campaign is one where you tailor content for each channel while still being consistent in your tone and tailoring to your audience – which is tough. A copywriter that’s knowledgeable, qualified, and adaptive will get the job done!
9. Your critical publications need proofreading.
A copywriter’s grip on grammar and punctuation is firm, and so is their love for developing error-free, high-quality content! Therefore, when it comes to revising and editing your publications, a small amount spent on proofing can save you a lot in reprinting costs and damage your reputation.
If it’s important, just invest your money in the resources to get it right the first time.
10. You are a busy person.
As a business owner, or even as a person, if you’re working on a busy schedule, you simply may not have the time learn all the intricacies and nuances involved with generating quality content across multiple platforms and websites. So, leave this work to a copywriter, and concentrate on improving your business instead!
If you’re interested in chatting with a copywriting expert, contact us to book a free 15-minute consultation. We will analyze your requests and see if we’re a great fit. If not, we’ll point you in the direction of other resources.
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