It’s difficult to start a business these days. Simply creating a website isn’t enough. To stand out against the thousands of competing companies, brands need to have an eye-catching online presence. This requires having relevant resources and some of the following:
- A captivating business website
- Business social media accounts
- A LinkedIn business page
It’s important to understand the benefits provided by having all three. Because with them, businesses can thrive in even the most saturated market.
#1: Captivating business website
Over 80% of people use the internet to find businesses. It’s much easier to find and purchase a product online than to hop in a car and drive around town. Despite this, up to 50% of small businesses still don’t have a business website. By this point, any company that fails to have a website is at a massive disadvantage.
Brands are limited when they focus only on offline marketing. You can only meet and talk to a finite amount of people during business hours. With a website, however, you can connect with people all over the world at any time of day.
The benefits of a business website include:
- Reach new demographics without barriers (such as business hours or location)
- Convert visitors into customers
- Build a strong community of loyal fans known as brand ambassadors
Companies can (and should) connect their business site to business social media accounts. These accounts serve as another way in which businesses can grow and build an online presence.
#2: Business social media accounts
Business social media accounts are professional accounts for sharing product information, discounts, and industry insights. By having these accounts, businesses can quickly build an online presence.
Social media is one crucial way in which customers find new businesses and learn more about a brand. By doing so, these customers may talk about and refer the brand to others. In fact, 71% of customers who’ve had a positive experience with brands through social media are more likely to recommend the brand to friends and family.
The benefits of having business social media accounts include:
- Connect with customers all over the world
- Build trust with customers who may tell friends and family about your business
- Improve customer loyalty and customer retention
Although businesses should pick and choose with social media platforms to be on, it’s always beneficial to have a LinkedIn business page created.
#3. LinkedIn Business Page
LinkedIn is the social media platform for professionals. It’s not only a hub to hire talent, but it also functions as a space for businesses to share achievements, industry insights, and connect with like-minded professionals.
For business-to-business (B2B) companies, LinkedIn is especially important. By having a LinkedIn business page, brands can connect with new customers directly on the platform. This therefore allows them to collaborate with similar companies and easily build up an online presence.
The benefits of having a LinkedIn business page include:
- Showcasing expertise, news, and industry insights to other businesses
- Find top candidates for open positions
- Build trust and awareness without selling (61% of people are more likely to trust brands who don’t advertise constantly)
In conclusion:
Businesses without a website, social media accounts, and a LinkedIn business page will struggle to grow a successful online presence in today’s digital age.
Luckily, you don’t have to build everything on your own. Contact us here at Tyla’s Writing Services to develop these critical online platforms today!
We specialize in helping small businesses grow and develop, by providing professional business consultant and development services.
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